Privacy Policy

1. INTRODUCTION

Welcome to Sub Culture. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://subculturemx.com/) and use our reservations portal to book scuba diving services.

2. INFORMATION WE COLLECT

To provide our boutique diving services, we may collect the following types of information:

  • Personal Identification Information: Name, email address, phone number, date of birth, place where you will stay and emergency contact details.
  • Diver Information: Scuba diving certification level, agency (e.g., PADI, SSI), number of logged dives, and date of your last dive.
  • Sensitive Health Data: Information provided on your mandatory Medical Questionnaire (to ensure you are medically fit to dive). Under Mexican law, this is considered sensitive personal data and is strictly used only for your safety.
  • Financial Information: Payment details processed through our secure reservations portal. (Note: Sub Culture does not store your credit card numbers on our servers; payments are processed through secure third-party gateways).
3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

  • To process and manage your reservations, deposits, and final payments.
  • To assess your snorkeling, swimming, diving or general fitness and level of experience in any of the services or adventures we provide.
  • To provide to doctors or DAN in case of emergency
  • To communicate with you regarding your booking, schedule changes, port closures, or cancellations.
  • To register your certifications with standard diving agencies (if you are taking a course with us).
  • To comply with local maritime and legal regulations.
  • For our general communications and marketing with our Sub Culture Community
4. SHARING YOUR INFORMATION

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following situations:

  • Service Providers: With secure third-party payment processors or booking platforms that facilitate our business operations.
  • Legal & Safety Obligations: With the Port Captain (Capitanía de Puerto) or local authorities if required by law, or with medical professionals (like CMC/Dr. Dario) in the event of a medical emergency.
  • Certification Agencies: With agencies like PADI, SSI, or SDI if we are processing a new diving certification for you.
5. DATA RETENTION AND SECURITY

We implement industry-standard administrative, technical, and physical security measures to protect your personal data. Medical questionnaires and waivers are kept securely on file as required by diving industry standards and local liability laws, after which they are safely destroyed.

6. YOUR RIGHTS (ARCO RIGHTS)

In accordance with Mexican law, you have the right to Access, Rectify, Cancel, or Oppose (ARCO) the use of your personal data. If you wish to exercise any of these rights, or if you wish to request the deletion of your data from our marketing lists, please contact us at:

Email: hello@subculturemx.com

Last Updated: March 2026